PRIVACY POLICY

This Privacy Policy (“Policy”) is adopted by Burden Sales Company (“we” or “us”) and provides you information about what type of information is gathered and tracked on the Surplus Center website (the “Site”), how the information is used, how we may use the information, how we protect the information, and with whom the information is shared. This Policy may be updated periodically and without prior notice to you to reflect changes in our information practices. We will post a prominent notice on the Site to notify you of any significant changes to this Policy and indicate when the Policy was most recently updated. We encourage you to review this Policy regularly.

Information We Collect

In connection with your activities with us and on the Site, we may collect certain personal information from you, including, but not limited to:

·         Payment or financial account information;

·         Contact and billing information (including name, email address, postal address, and phone number);

·         Date of birth;

·         Geolocation data; and

·         Other personal information you provide to us on the Site or when you interact with us in other ways online and/or offline.

In addition to the above, we or companies acting on our behalf may collect certain computer and browser information through automated technologies such as cookies and web beacons when you visit the Site. The information collected using these tools may include, but is not limited to, your IP address, browser characteristics, operating system, the address of the web page that referred you to the Site, dates and times of Site visits, the language your system uses, and the country and time zone in which your device is located. These automated technologies may also permit the collection of “clickstream data”, which may include a log of content you access while browsing a website.

Companies acting on our behalf may combine the information collected from your visit to our Site with other information they have previously collected. Your web browser may tell you how to be notified when you receive certain types of cookies and how to restrict, reject, or disable certain cookies.

We do not seek nor will we knowingly collect personal information from anyone under the age of 13.

Interest-Based Online Advertising and Google Analytics

We use Google Analytics’ 3rd-party audience data such as age, gender and interests to better understanding the behavior of our customers and work with companies that collect information about your online activities to provide advertising targeted to suit your interests and preferences. For example, you may see certain ads on the Site or other websites because we contract with Google and other similar companies to target our ads based on information we or they have collected, including information that was collected through automated means. These companies also use automated technologies to collect information when you click on our ads, which helps track and manage the effectiveness of our marketing efforts.

You may opt out of the automated collection of information by third-party ad networks for the purpose of delivering advertisements tailored to your interests, by visiting the consumer opt-out page for the Self-Regulatory Principles for Online Behavioral Advertising at http://www.aboutads.info/choices/ and edit or opt-out your Google Display Network ads’ preferences at http://www.google.com/ads/preferences/. Because those opt-out and preference control pages are specific to the individual browser used to visit it, and because that page is not operated by us, we are unable to perform the opt-outs on your behalf.

 

How We Use the Information We Collect

When we collect information from you, we may use it for a number of purposes, including to:

 

·         Process, manage, complete and account for transactions, including purchases and refunds, exchange and layaway requests;

·         Provide our products and services to you and fulfill your gift card orders;

·         Identify your product and service preferences;

·         Improve merchandise selections and customer service;

·         Invite you to participate in customer research;

·         Notify you about new products, services, features, promotions, events and special offerings relating to our business we think you will find valuable;

·         Provide customer support and respond to your requests, comments and inquiries;

·         Create and manage online accounts you establish;

·         Enroll you in and administer our loyalty and other rewards programs upon your request;

·         Administer your participation in promotions, contests and sweepstakes;

·         Verify your identity in certain instances (such as when you pay by check, return merchandise, or request a refund);

·         Protect against, identify and help prevent fraud, unauthorized activity, claims and other liabilities and minimize credit risk;

·         Comply with and enforce applicable legal requirements, industry standards, our policies, and our Terms of Use; and

·      Operate, evaluate and improve our business (including developing new products and services, managing our communications, performing market research, and administering the Site).

 

We also may use the information in other ways for which we provide specific notice at the time of collection.

 

In addition, we use information collected online through automated means for purposes such as (i) customizing our users’ visits to the Site and mobile applications; (ii) delivering content (including advertising) tailored to our users’ interests and the manner in which our users browse the Site and mobile applications; (iii) measuring and managing the advertising effectiveness of our online and offline advertisements and events; and (iv) managing our business. We also use this information to help diagnose technical and service problems, administer the Site and mobile applications, identify users of the Site and mobile applications, and gather demographic information about our users. We use clickstream data to determine how much time users spend on web pages of our websites, how users navigate through our websites, and how we may tailor our websites to better meet the needs of our users. In order for us to maintain the accuracy of your personal information and improve our communication with you, we may also supplement the information we collect with other public demographic information.

 

Information We Share

 

We may share your personal information within our company for uses consistent with this Policy. Your information may also be transferred as an asset in connection with a merger or sale (including any transfers made as part of a reorganization, dissolution, or liquidation) involving all or part of our business or as part of a stock sale or other change in corporate control.

 

If a contest, sweepstakes or promotion is jointly-sponsored by us and one or more other sponsors, your information may be shared with such sponsors. We do not control other sponsors’ use of your personal information, and their use of your information will be in accordance with their own privacy policies. If you do not wish for your information to be shared in this manner, you may choose not to participate in such jointly sponsored contests, sweepstakes or promotions. Such offerings may also be subject to additional rules and regulations governing your participation.

 

We may also share certain personal information we collect about you with partners or third parties who perform services for us or with whom we contract for the purposes described in this Policy. For example, we may use third parties to host the Site, operate certain of its features, send e-mails, print or send mailings, run our sweepstakes, contests or other promotions, conduct customer research, authorize and process your payments, and manage and analyze data and our advertising effectiveness. Such third-party service providers are given the information that they need to perform their designated functions and we do not authorize them to use or disclose your personal information for their own or any others’ marketing purposes.

 

We also may share the information you provide (i) if we are required to do so by law or legal process, (ii) with law enforcement authorities, or (iii) when we believe disclosure is necessary or appropriate to prevent harm or loss, or in connection with an investigation of suspected or actual illegal activity.

 

How We Protect Your Information

 

We maintain administrative, technical and physical safeguards designed to protect against loss, misuse or unauthorized access, disclosure, alteration or destruction of your personal information. We will not sell or rent your personal information.

  

Your Options

 

To update your preferences, ask us to remove your information from our mailing lists or submit a request, you may contact us. You can opt out of receiving promotional e-mail and/or postal mail from us by doing the following:

 

·         If you have received an e-mail from us, you can opt out from receiving further e-mails by following the opt-out or “unsubscribe” instructions provided in the e-mail you received.

·         If you have an online account, you can login and manage your subscription preferences in My Account.

·      Contact us if you do not want to receive promotional e-mail and/or postal mail communications from us in the future. Please specify if you would like to opt out of e-mail, or postal mail, or both. If you have already received communications from us, it will expedite the opt-out process if you are prepared to provide us with the exact name, and e-mail and/or postal mail addresses under which you have been receiving communications from us.

 

Please note that any opt-out for postal mail may take at least sixty (60) days to become effective. Also, you may still receive e-mail or postal mail from us if you complete a transaction with us or if you request to hear from us again.

Consistent with the choices available in the “Information We Share” section, you also may withdraw your consent or object to certain information sharing by contacting us as indicated below.

Notice to California Residents

If you are a California resident, California law provides that you be given the opportunity to opt out of our sharing your personal information with third parties that would use such personal information for their own direct marketing. Absent such an opt-out, we may share your information with our affiliates to provide you with information about their products, services or promotions that we think may be of interest to you. We also may share your information with other non-affiliates absent such an opt-out, as described in the “Information We Share” section above. Accordingly, per California law, we provide a way for you to opt out if you do not want us to share your information in this manner.

If you are a California resident, you may ask us to refrain from sharing your personal information with certain of our affiliates and other third parties for their marketing purposes. Please tell us your preference by contacting Customer Service. If you have already received communications from us, it will expedite the opt-out process if you are prepared to provide us with the exact name, e-mail and/or postal mail addresses under which you have been receiving communications from us. Please note that it may take us up to 30 days to fully process your opt-out request.

 

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