adopted by Burden Sales Company (“we” or “us”) and provides you information
about what type of information is gathered and tracked on the Surplus Center
website (the “Site”), how the information is used, how we may use the
information, how we protect the information, and with whom the information is
shared. This Policy may be updated periodically and
without prior notice to you to reflect changes in our information practices. We will post a prominent notice
on the Site to notify you of any significant changes to this Policy and
indicate when the Policy was most recently updated. We encourage you to review
this Policy regularly.
In connection with your activities
with us and on the Site, we may collect certain personal information from you,
including, but not limited to:
or financial account information;
and billing information (including name, email address, postal address, and
personal information you provide to us on the Site or when you interact with us
in other ways online and/or offline.
In addition to the above, we or
companies acting on our behalf may collect certain computer and browser
information through automated technologies such as cookies and web beacons when
you visit the Site. The information collected using these tools may include,
but is not limited to, your IP address, browser characteristics, operating
system, the address of the web page that referred you to the Site, dates and
times of Site visits, the language your system uses, and the country and time
zone in which your device is located. These automated technologies may also
permit the collection of “clickstream data”, which may include a log of content
you access while browsing a website.
Companies acting on our behalf
may combine the information collected from your visit to our Site with other
information they have previously collected. Your web browser may tell you how
to be notified when you receive certain types of cookies and how to restrict,
reject, or disable certain cookies.
We do not seek nor will we
knowingly collect personal information from anyone under the age of 13.
We use Google Analytics’ 3rd-party audience data such as age, gender and
interests to better understanding the behavior of our customers and work with
companies that collect information about your online activities to provide
advertising targeted to suit your interests and preferences. For example, you
may see certain ads on the Site or other websites because we contract with
Google and other similar companies to target our ads based on information we or
they have collected, including information that was collected through automated
means. These companies also use automated technologies to collect information
when you click on our ads, which helps track and manage the effectiveness of
our marketing efforts.
You may opt out of the automated collection of
information by third-party ad networks for the purpose of delivering
advertisements tailored to your interests, by visiting the consumer opt-out
page for the Self-Regulatory Principles for Online Behavioral Advertising at http://www.aboutads.info/choices/ and edit or opt-out your Google
Display Network ads’ preferences at http://www.google.com/ads/preferences/.
Because those opt-out and preference control pages are specific to the
individual browser used to visit it, and because that page is not operated by
us, we are unable to perform the opt-outs on your behalf.
How We Use the Information We Collect
When we collect information from you, we may use it
for a number of purposes, including to:
manage, complete and account for transactions, including purchases and refunds,
exchange and layaway requests;
products and services to you and fulfill your gift card orders;
your product and service preferences;
merchandise selections and customer service;
you to participate in customer research;
you about new products, services, features, promotions, events and special
offerings relating to our business we think you will find valuable;
customer support and respond to your requests, comments and inquiries;
and manage online accounts you establish;
you in and administer our loyalty and other rewards programs upon your request;
your participation in promotions, contests and sweepstakes;
your identity in certain instances (such as when you pay by check, return
merchandise, or request a refund);
against, identify and help prevent fraud, unauthorized activity, claims and
other liabilities and minimize credit risk;
with and enforce applicable legal requirements, industry standards, our
evaluate and improve our business (including developing new products and
services, managing our communications, performing market research, and
administering the Site).
We also may use the information in other ways for
which we provide specific notice at the time of collection.
In addition, we use information
collected online through automated means for purposes such as (i) customizing
our users’ visits to the Site and mobile applications; (ii) delivering content
(including advertising) tailored to our users’ interests and the manner in
which our users browse the Site and mobile applications; (iii) measuring and
managing the advertising effectiveness of our online and offline advertisements
and events; and (iv) managing our business. We also use this information to
help diagnose technical and service problems, administer the Site and mobile
applications, identify users of the Site and mobile applications, and gather
demographic information about our users. We use clickstream data to determine
how much time users spend on web pages of our websites, how users navigate
through our websites, and how we may tailor our websites to better meet the
needs of our users. In order for us to maintain the accuracy of your personal
information and improve our communication with you, we may also supplement the
information we collect with other public demographic information.
Information We Share
We may share your personal
information within our company for uses consistent with this Policy. Your
information may also be transferred as an asset in connection with a merger or
sale (including any transfers made as part of a reorganization, dissolution, or
liquidation) involving all or part of our business or as part of a stock sale
or other change in corporate control.
If a contest, sweepstakes or
promotion is jointly-sponsored by us and one or more other sponsors, your
information may be shared with such sponsors. We do not control other sponsors’
use of your personal information, and their use of your information will be in
accordance with their own privacy policies. If you do not wish for your
information to be shared in this manner, you may choose not to participate in
such jointly sponsored contests, sweepstakes or promotions. Such offerings may
also be subject to additional rules and regulations governing your
We may also share certain personal
information we collect about you with partners or third parties who perform
services for us or with whom we contract for the purposes described in this
Policy. For example, we may use third parties to host the Site, operate certain
of its features, send e-mails, print or send mailings, run our sweepstakes,
contests or other promotions, conduct customer research, authorize and process
your payments, and manage and analyze data and our advertising effectiveness.
Such third-party service providers are given the information that they need to
perform their designated functions and we do not authorize them to use or
disclose your personal information for their own or any others’ marketing
We also may share the information
you provide (i) if we are required to do so by law or legal process, (ii) with
law enforcement authorities, or (iii) when we believe disclosure is necessary
or appropriate to prevent harm or loss, or in connection with an investigation
of suspected or actual illegal activity.
How We Protect Your Information
We maintain administrative,
technical and physical safeguards designed to protect against loss, misuse or
unauthorized access, disclosure, alteration or destruction of your personal
information. We will not sell or rent your personal information.
To update your preferences, ask us to remove your
information from our mailing lists or submit a request, you may contact us. You
can opt out of receiving promotional e-mail and/or postal mail from us by doing
have received an e-mail from us, you can opt out from receiving further e-mails
by following the opt-out or “unsubscribe”
instructions provided in the e-mail you received.
have an online account, you can login and manage your subscription preferences
in My Account.
us if you do not want to receive promotional e-mail and/or postal mail
communications from us in the future. Please specify if you would like to opt
out of e-mail, or postal mail, or both. If you have already received
communications from us, it will expedite the opt-out process if you are
prepared to provide us with the exact name, and e-mail and/or postal mail
addresses under which you have been receiving communications from us.
Please note that any opt-out for postal mail may take at
least sixty (60) days to become effective. Also, you may still receive e-mail
or postal mail from us if you complete a transaction with us or if you request
to hear from us again.
Consistent with the choices available in the “Information We
Share” section, you also may withdraw your consent or object to certain
information sharing by contacting us as indicated below.
Notice to California Residents
If you are a California resident, California law provides
that you be given the opportunity to opt out of our sharing your personal
information with third parties that would use such personal information for
their own direct marketing. Absent such an opt-out, we may share your
information with our affiliates to provide you with information about their
products, services or promotions that we think may be of interest to you. We
also may share your information with other non-affiliates absent such an opt-out,
as described in the “Information We Share” section above. Accordingly, per
California law, we provide a way for you to opt out if you do not want us to
share your information in this manner.
If you are a California resident, you may ask us to refrain
from sharing your personal information with certain of our affiliates and other
third parties for their marketing purposes. Please tell us your preference by
contacting Customer Service. If you have already received
communications from us, it will expedite the opt-out process if you are
prepared to provide us with the exact name, e-mail and/or postal mail addresses
under which you have been receiving communications from us. Please note that it
may take us up to 30 days to fully process your opt-out request.
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